•DARN•® is a mission to help raise awareness of farming and agri”culture”. It was founded by Dawn And Richard Neale (DARN) who both are huge advocates of 4-H and FFA. It’s together through the DARN mission, the Give a •DARN• community and •DARN• apparel that •DARN• is able to donate, get involved and help support the mission.
When you see the word Agri”culture” (like this) it is also a reminder of the culture that so many have gotten away from. It’s the knowledge of the land, experiences, beliefs, values, attitudes, work ethic, and integrity of the American farmer that a lot of people have lost sight of. Have pride in your work. Work hard not because your getting paid to but because it’s how you’re built…to do the very best you can every day because you have pride in yourself. Treat people how you want to be treated. Don’t just raise your kids but educate them, lead by example and stay strong in your faith.
The •DARN• brand is directed not only at the people involved in agriculture but the people who are NOT a part of the Ag community. The average person these days is so far removed from the culture and importance we decided it was time to take a •DARN• stand. It’s a universal brand that should (and will) be represented by ALL people and business all over the world. There isn’t one person out there who shouldn’t be grateful for the farmers, ranchers and agriculture industry. Do you eat? •DARN• right you do. Do you have clothes on your back? Yes, you •DARN• sure do. Two words for you, FARMING and AGRICULTURE. Without it, we would all be starving and naked! Not to mention that designer leather belt, bag, shoes… need we say more? Wine, beer, liquor…need we say more? Steak, lobster, crab…you guessed it, farming and agriculture. The list is endless…
Do you believe in the •DARN• mission? Jump on board and join the •DARN• mission to help educate the world and support the Agricultural industry. We don’t care where you live, what race you are, what religion you are…we all should Give a •DARN•! If anything, do it just to say you have a •DARN• t-shirt.
How to join the ·DARN·® mission:
1. Follow us on social media 2. Get your •DARN• apparel 3. Tell your •DARN• friends
4. Attend a •DARN• event
How the whole DARN thing started
Give a •DARN• started when Rick and I first met in 2012. He was a feed store manager and I had a marketing company in one of the offices in his store. He asked me one day if I would go with him to take some farm animals to his sons (our son now ♥ ) preschool for an Ag Day celebration. Rick is completely country from his tight wranglers to his cowboy boots, his heart, and his accent. As he walks away from you, you can’t help but notice that washed out ring on the left pocket of his jeans. Me, I was a devoted city girl. I love my high heels, business suits, and car. At the same time though, I do love animals and since I was little I had an obsession with cows. So I was like, absolutely! So we loaded up a miniature horse, a young lady brought her show bull, and thanks to a local FFA teacher we had ducks, rabbits, and chickens. It was a hit and all the kids loved the animals and learning about them and the food they provide. The look on the kid’s faces was priceless. The smiles and the laughter just warmed our hearts. After that, we kept getting phone calls (referrals) asking if we could come to their school or place of business and bring our traveling farm. Yes, of course, we can! Seeing how my background is in marketing I told Rick, we need a name for our “traveling farm”. Everything needs a name! LOL So we thought about it and I said, “Our initials together is “DARN”. (Dawn Armstrong Richard Neale). We laughed and thought…DARN. Really? Yup… and so that’s what we called it… Give A •DARN•! With Ricks love of agriculture and my background in marketing and communications and our equal love of kids…it was a no-brainer! He continually teaches me about different aspects of agriculture which I have embraced and fallen in love with and I teach him about getting the word out and marketing. I have not given up on my city roots as you will see me getting out of our F350 with my heels on and skirt or you will see me in the city wearing my boots. I get to live the best of both worlds and do not believe people should have to conform to what people consider to be the norm. I was asked once… how can you be so passionate about farming and agriculture when you’re from Orlando. My response to them was… I never knew what Type 1 juvenile diabetes was either until my daughter was diagnosed over 4 years ago. Should I not care about that either because she didn’t have it her whole life? You are never truly passionate about anything until it has a huge impact on your life. I may not have been born on a farm…but I got here as soon as I could! I never claimed to be an expert…but I do love it and I do understand the importance of it and so should everyone else in the world. Where better to start than with the kids!